For Immediate Release January 15,2007	CONTACT:  Tami Gross TMG/212.750.5755 Tami@TMGpr.com

Lawrenceville, GA (January 15, 2007) – Apartment Finder, the leading source of critical information for apartment seekers in the multi-family industry, today announces the launch of a newly enhanced companion website power-packed with state-of-the-art features and technology to provide the user with an unparalleled search experience and deliver the most qualified leads to advertisers.

"Because we constantly study the market and how we can best deliver pre-qualified prospects to our advertisers, this is much more than a site redesign," says Marcia Bollinger, Senior Vice President. "We talked to apartment shoppers to find out what they find most valuable in their apartment search. As a result, the new site is enhanced to provide them with relevant and rich content, plus advanced mapping and filtering technology to help them make informed and better decisions, faster and easier. This, of course, is great news for our advertisers who will benefit from the high-quality traffic we will generate for their properties."

Apartment Finder has a long-standing reputation in the industry for making the property manager’s job easier: starting with a premium four-color quality print product that generates prospects in "renting mode," to flexible service and unique tools, such as the Lead Management System which allows advertisers to track all lead activity from first contact through to the lease. The new website further delivers on this by creating the best environment for an advertiser’s apartment community to come alive, resulting in an unprecedented online user experience:

• Easy-to-use Customized Searches: shoppers find apartments that best match their criteria quickly and easily



• Faster functionality: users get search results in one click; property results in just two clicks



• Richer Content: loaded with information, photos, floor plans, virtual tours, interactive maps and more



• More Advanced Mapping & Searching than any other source: powerful filtering, refining and innovative mapping technology allow shoppers to search by cities and sub-markets, by free-form keywords and through a faceted browsing feature

Apartment Finder pioneered Prospect-Focused Distribution in 2004, a unique business process where apartment seekers "bump into" Apartment Finder during their daily routine. This concept is now further extended to the web, where the new ApartmentFinder.com will deliver Prospect-Focused Search Results... a formula that is designed to help renters find the apartment they are looking for and advertisers the prequalifed prospects they need to be successful.

If you would like more information, or to schedule an interview with an Apartment Finder executive, please contact Tami Gross at 212.750.5755.