| For Immediate Release June 3rd, 2011 |
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
APARTMENT FINDER NOW AVAILABLE ON THE SMALL SCREEN;
MOBILE SITE SERVES UP CONTENT FOR THOSE ON THE GO
Leading Provider of One-Click Access to Apartment Information
Launches New User-Friendly Mobile Site
Lawrenceville, GA (June 3, 2011) – More and more consumers are accessing information on the go, with 31 percent of mobile phone owners using a smartphone to search and browse online on their phone, according to Nielson Research. Furthermore, 12-17 percent of all Web traffic today is mobile. To reach more consumers at a time and place when they are actively engaged in apartment searching, Apartment Finder, the fastest-growing integrated media platform in the multi-family industry, has launched a mobile version of its website, ApartmentFinder.com. With a streamlined and easy interface accessible on any smartphone or Web browsing mobile device, Apartment Finder's new mobile site provides an instant search option to deliver instant results any time, from any place. With this latest offering, Apartment Finder connects its advertisers with apartment seekers with greater speed and convenience than ever before.
"We've made it easy for consumers to search for their next apartment home, whenever and wherever they want. The ApartmentFinder.com mobile site is free and there's no app to download or program to install," says Marcia Bollinger, president of Apartment Finder. "Our customers can extend their reach to more consumers, right when they are actively engaged in their search process. Our mobile site delivers higher search traffic, which generates more leads."
The mobile site provides the same search options and listings as the desktop version of ApartmentFinder.com, with helpful features that include:
Along with their website, ApartmentFinder.com, and the Apartment Finder iPhone app that launched last year, this new mobile site enhances the digital suite of efficient and streamlined options that Apartment Finder provides.
Apartment Finder is the anchor of the multi-family division of Network Communications, Inc., the largest publisher of print and online housing information in North America. Apartment Finder's print and online products provide the latest information about apartment rentals to millions of consumers around the country, while offering a comprehensive and targeted integrated advertising solution for multi-housing professionals. The fastest-growing media platform in the multi-family industry, Apartment Finder publishes books in 116 markets across the U.S. and operates www.ApartmentFinder.com, the #1 consumer-preferred site featuring state-of-the-art searching and mapping features for apartment renters.
About Network Communications, Inc.
Network Communications, Inc. is a leading local media company providing lead generation, advertising and Internet marketing services to the housing industry. The Company's leading brands are Apartment Finder, The Real Estate Book, Digital Sherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. NCI has market representation in more than 500 local markets around the United States. The Company's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution and content management infrastructure. NCI distributes more than 9.4 million local print catalogs of apartments for rent and homes for sale every month through more than 300,000 distribution points; NCI's websites are leading Internet destinations for consumers looking for homes to rent or buy, with an average of 2.0 million unique users every month; and it provides Internet marketing services using social media tools to its customers.
###